Learn visual storytelling - even if you think you can't draw
The Visual Thinker's Business Club
for Coaches, Consultants and Creatives
In just four weeks, I went from drawing stickmen (if that!) to a client putting *my* illustration on her corporate greeting cards... Just by watching Ingrid's online lessons and practicing at home.
Ingrid is right. You don't need talent—you just need the right instructions and a non-judgmental community to practice your art.
Mariann Roberts, copywriter
These are Mariann's drawings after only 4 weeks in the course! To compare, below is how her drawings looked before starting the course:
Sketching is an amazing tool for your business!
For creative people, sketching is THE WAY
- to get clarity about their message
- to become visible
- to get back your creative spark
And... social posts with hand-drawn visuals stand out in the sea of boring stock images.
After only one year on Linkedin, my visual story posts get between 1000 and 30 000 views!
The Visual Thinkers' Business Club is if for you if...
- You are creative, and you have many (too many?) ideas, so you struggle to connect the dots. As a visual thinker - you need to SEE stuff before you.
- You would love to sketch with confidence on a whiteboard for teaching and presentations – but you don't dare because you think your audience would laugh at your attempts.
- You can't stand all the boring social media posts that all look alike - and the worst is that your own posts seem to disappear in this sea of sameness!
- You want more fun and creativity in your business and life.
You want personal feedback and guidance from me, and support from our lovely group
What we do in the Club
- We sketch together! We start every meeting with a fun and useful sketching session. In this session, we drew everybody's superpowers.
- Visual coaching sessions in the group
- Feedback on your drawing, messaging, posts and website. Here is Xacintha's illustration of her client's struggle.
Here are the topics that we cover over the course of a year:
Btw - The graphic above is something that we will cover in the course. If you're a visual thinker, this will help you to sort out your topics!
Do I have to learn to draw?
No, you don't have to learn to draw.
Stickmen are fine.
The Visual Thinkers' Business Club helps you to get clarity about your message. But - we use drawing to get to clarity.
And when you see how easy it is to do a quick sketch is, you will acquire one of the most useful - and fun - skills for your business in no time.
After all, a picture speaks faster than a thousand words!
How it works
You can join the live meetings for a month at the time.
Or you buy one or several of the self-study courses and get the monthly membership in 2023 as a bonus. You can bring your questions and drawings to the live sessions!
The live drawing sessions are on Tuesdays, 8-9 PM Copenhagen time. Here are snippets from a live session:
The secret to sketching with confidence
Think "message first", and your pencil will follow! I don't teach you (only) to draw, I teach how to get your point across through drawing - and to decide on which point you want to make.
This is what puts my courses apart from other drawing courses.
I always dreamed of being able to illustrate a little bit - for my blog and everyday stories. But I drew worse than a kindergarten child and my attempts quickly ended in frustration. Then Lill's course came along. Drawing was suddenly really fun and my pictures became much better. Lill´'s feedback on the drawings was worth its weight in gold. So if you say you can't draw but would love to, this course is definitely for you.
Su Busson, coach
P.S. Since Su took my class a few years ago, she has illustrated all her blog posts herself!
"Like a singing coach helping people find their voice"
I love that you make it so simple. If you look at a comic in a newspaper you might think: ”That's so difficult, I could never do something like that”. But then you take the first course from you and it's: “Oh I can do that.” With less time and less energy, I can make something that communicates my message.
Jason Schneider, transformational coach trainer
here a drawing of Jason's favourite barista
After a few weeks of sketching ... I’m sharing my first business drawing on LinkedIn today 🙀
I've been supported by a wonderful group of people in Ingrid Lill's excellent Business Drawing Club.
Mark Crossfield, Career Coach
Ingrid thanks for a great session today, and all the knowledge you shared. I spent the day working on cartoon characters for my character voice portfolio…pretty fun.
This was exactly what I was hoping to get from the course.
Justin Hamacher, Experience Design Leader
I wanted to do learn how to do laid back informal sketches on my PowerPoints and infographics for my trainings, rather than using boring, stock images from the internet (as the topic can be a bit dry). The course lessons are easy, I love them! It was about time I have some fun and learn something new.
Thanks a lot – you rock mixing serious marketing tactics with drawing! It certainly gives me more confidence to express myself with drawing.
Nico Brier, Web designer
I did as you said and channeled what was in my heart. This way it felt much easier to draw. So I trusted it and went! It came out pretty much the first time. I knew it didn't have to be perfect.
That's how I started to find my voice, and it got the ball rolling!
Nadine Mazzola, Forest therapy guide
Here are my first 'proper' drawings ever in my adulthood! It feels exciting and delightful.
Tarja Moles, Coach
The visual Thinkers's course is challenging in a good way. I begin to understand the principles of drawing for clarity, and to convey a message. Almost as if I am learning a new language - visual literacy. Now to practice and improve!
So I really never thought I could draw... But I love visuals and I enjoy learning, and the amazing Ingrid Lill told us that we all can draw, so here we go.
Here is my drawing showing some "inner characters"
😊 Thank you, Ingrid, for teaching us how to draw in such a simple and fun way! Can't wait to learn how to create more visuals.
Manuela Pauer, coach
Absolutely love the Tuesday evenings with Ingrid Lill. She is a professional illustrator. Tonights theme was "going crazy" with bright colors. Certainly got my mind on something else – I feel refreshed!
Helle Langgard, Coach
Your course helped me shape my message, so it became more unique and concise. Your authenticity, patience, and willingness to help me communicate is inspiring and empowering. Thank you for the wonderful community you have created.
And... I think you are right….I may have found my style!
Josie G. van Londen CancersurvivorMD
Frequently asked questions
How can I use this in my business?
Here is an example: Explain your process to your clients with a simple drawing.
What does your framework look like? A pyramid? Spiral? Or a Flywheel?
I'm too stressed. I have so much to do!
Drawing is not only useful, it is also fun! Here is what course participant Helle says about the live sessions:
Absolutely love the Tuesday drawing sessions. Tonights theme was "going crazy" with bright colors for half an hour. Certainly got my mind on something else, - I feel refreshed....
Because drawing is so different from what you usually do, it will probably contribute to de-stressing!
You can practice together with your children. They'll love your new hobby.
How much time do I need to invest?
You will improve your figure drawings DRAMATICALLY in one or two hours! But as in every field, you need to make time to practice if you want to get better.
I have already taken a graphic facilitation class, but I am not happy with my drawings. Will this be different?
Through my long experience with drawing and design I see immediately what is "wrong" with a drawing.
Here is an example: Susanne had taken a graphic facilitation course, but was frustrated with her figures. See the before and after only a couple of drawing sessions with the group:
I can watch free drawing tutorials on Youtube!
The visual Thinkers' Business Club is more than a drawing class. In the live sessions I give feedback and share my insights on visual storytelling, web design, branding, and business building.
But that said – if you find an artist you like, you can absolutely can learn from YouTube videos! With or without my class. But here is what a participant said:
"After going through your class I look at other cartoons or comics with new eyes. I can see all the tricks they are using, and I can copy what I like"
Scroll down do see the courses
Why learn from me?
Hi, I'm Ingrid Lill - communication designer and professional illustrator.
I have drawn all my life, but for the longest time, I didn't dare to use my drawings professionally.
Like many other entrepreneurs, I thought I had to focus on my bottom line, not fun drawings. Boy, was I wrong!
It changed my life when I discovered that drawing doesn't have to be "art" and that it can be easy AND USEFUL. I learned how to use simple sketches to gain clarity for my clients.
It brought more creativity, fun, and beauty to my business, and I'm making way more money than "before the pencil".
Now I am on a mission to show that for entrepreneurs, sketching isn't just a luxury.
The thing is - as a creative person in business, if you're not following that muse, the more things slow down
You cannot keep creativity and business separate. They need to support one another. They are one and the same.
If they aren't woven together, not only does your soul shrivel up – your motivation for your business shrivels up alongside it. And then your finances shrivel up, too.
But when you start being a visual thinker in your business, it brings vision, exploration, and joy back to your life while adding more beauty and originality to everything you do.
When that happens, your creative spark gets back on board.
So... Take that pencil already!